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Cambridge, MA (PRWEB) May 5, 2008 --, the leading online ticketing company for bus travel, launched a dynamic pricing feature for bus ticketing. This dynamic pricing feature allows GotoBus' service suppliers to set up and adjust pricing rules based on their own criteria, such as seating availability and incentives for early bookings.

Dynamic pricing has been widely used in airline and hotel business and is being employed by big bus operators as a marketing tool. With this feature release, now makes its partnering operators equally competitive, if not more. The initial dynamic pricing has been selectively used between New York City and Washington, DC.

New York City to Washington, DC Bus

Washington, DC to New York City Bus

Founded by a Computer Science Ph.D. in 2000, brought most of booking features from airline and hotel industry to smaller bus operators. With high gas price and low dollar, the US bus industry has attracted more customers as well as competitors. Many airline booking technologies and marketing approaches are being adopted in the bus travel business.

"Bus travel has become and will continue to become more popular in the US", commented Jimmy Chen, the president of, "Customers naturally expect the similar service quality as in airline or hotel industry. has been working with many bus operators to achieve this goal from the very beginning." currently works with many small to medium size bus operators, including Chinatown Bus.


GotoBus is the leading online marketplace for bus tickets and tours. The GotoBus online booking system, similar to those used by major airlines, makes it easy for travelers to quickly compare schedules, prices, and pickup/drop-off locations for over 200 bus companies throughout the United States and Canada. is the fastest growing gateway for bus travel on the Internet. In February 2007, The Washington Post featured as one of the best travel websites and named it "Best of the Web" in the "Motorcoaches" category.